Mikasa & Company has been creating tabletop fashions in china, crystal and decorative accessories for more than 50 years. They have long been recognized as the leader of retail and wholesale fine china. Mikasa is not one to sit idle with their success, with 160 stores, both nationally and internationally, they were ready to offer their customers the quality they came to expect thru online channels.
The entire Mikasa Corporation was moving to a SAP back-end system; the existing website would not easily integrate. The old site did not allow the flexibility to maintain customer profiles, or the ability to easily update and change site content. Mikasa’s call center team couldn’t access what their customers were searching, therefore impeding online assistance. Mikasa needed a solution completed in three months as their existing site was going away, due to the conversion to SAP.
In less than three months, Prosodie provided a flexible, yet controllable platform for Mikasa. The first phase of the site delivered a new look and feel for Mikasa, along with coordinating existing features and capabilities. Prosodie supplied a back-end tool that allowed Mikasa’s small online marketing and merchandising team to easily build online catalogs, change images and content, build promotions & discounts, track customer profiles and, in general, deliver a more dynamic experience to their customers. Prosodie progressed by optimizing the site to coordinate with the launch of a brand new catalog in May (2005). Coremetrics and Linkshare have also been implemented to enhance.
Sephora is one of the leading chains of fragrance and cosmetic stores in France and the U.S. and is the second largest in Europe, boasting more than 390 stores. Sephora landed on American soil in 1998 with the opening of its first location in the Soho section of New York City. Sephora’s rapid expansion has amassed more than 70 locations in cities and towns across the country.
Launched in October 1999, Sephora.com offers the largest and most diverse selection of beauty products on the Internet with more than 10,000 products and 200 brands. Sephora also sells via catalog and online at Sephora.com.
Sephora had simply outgrown their self-produced in-house platform. Business was growing rapidly and they could foresee upcoming problems if preventive actions were not taken quickly. Because of the increased consumer demand Sephora was looking to outsource to a company who would be a partner and manage their eCommerce platform.
Sephora and Prosodie have developed and maintained a successful partnership in the past four years. Throughout the relationship Sephora has become the #1 online cosmetic company in the world. Sephora renewed their contract with Prosodie in 2005 and continues to partner on strategic growth initiatives for their on-line business. Prosodie also played an integral role in the successful launch of www.sephora.fr which are coming up on their 2nd Anniversary in June.
Ulta Salon, Cosmetics & Fragrance is in the position to be every woman's ultimate beauty stop. With more than 18,000 products and over 400 brand names they are on a mission to have 500 stores by 2012.
Ulta was looking for an Application Service Provider (ASP) to reduce its eCommerce operational cost. They wanted to ensure that their current framework would easily adapt to a new product. Ulta was in search of a solution that would evolve with their growing business.
"Since switching to Prosodie Commerce Platform, we have reduced our expenses by 50%. At the same time, we have enhanced our eCommerce capabilities." Dean Kelsey, Director Internet Merchandising at Ulta (2004).
Prosodie provides a solution between retail stores, catalogs and e-commerce to ensure the best support to Ulta’s customers. The success continues to grow.
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